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The Hardy Boys get down for some pre-launch product development

To get some face to face working time with his brother and business partner Brent, Scott drove down to Brent's NJ home from Maine on Friday the 13th of April after we both met with the great people at USTA New England outside of Boston (see prior post).  Yesterday, after hitting the ball around for an hour at a local court to get in the right frame of mind, we got down to work and started looking at product samples and talking potential designs for our summer 2018 launch.  Lots of great shirts and accessories planned!

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Mixing it up with USTA New England

Friday the 13th was our lucky day at AD LOVE!  Brent and Scott got to sit down and talk with Alex Wesley, Director of Marketing and Chantal Roche, Diversity & Inclusion Manager at their USTA New England offices in Westborough MA.  The purpose of the meeting?  To begin a discussion about how AD LOVE and USTANE can partner and work together to help increase awareness about all of the New England NJTL chapters that USTANE helps support.  With our shared values about wanting to grow the sport of tennis, and help create opportunities for under resourced kids from diverse backgrounds, it was an easy, enjoyable and productive conversation.  We all agreed that this is a partnership that makes sense, and to continue...

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Editing our first NJTL partner video production!

Here's Brent hard at work (actually he considers this hard at play) in his home studio in Morristown, NJ.  Brent is in the process of editing video that we produced with our friends at Norwalk Grassroots Tennis & Education in Norwalk, CT as part of our partnership to increase awareness for the incredible work that NGTE does, and to help them raise money to support their ongoing programs for under-resourced kids in the greater Norwalk community.  Look for this video on our website by May, 2018 and see how AD LOVE and NGTE are helping kids get involved with the great sport of tennis and helping kids get the education they need to become confident, successful adults.

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