How AD LOVE all began


Hi!  I am Scott Hardy, and this is my daughter Amelia.  I'd like to share with you what inspired me to create a brand called AD LOVE. 

A love of the game, and the people who play it.

That's what started this idea - to create an apparel brand for tennis people, that speaks to tennis people.  But the brand is more than about tennis, it is about an idea.  It is about the need for all of humanity to give more love through our words and our actions.  Just like the survival of tennis itself depends on our love for the game, our survival on Earth depends on our love for each other, and for all life.

I've been playing tennis all of my life.  It was mostly a family activity when I was young, but I grew to really love the game, playing for my high school team and watching the greats of the time on TV.  Greats such as Chris Evert, Bjorn Borg, John McEnroe, and Martina Navratilova would capture my imagination and inspire me to get back on the court after a tough loss.  Over time I began to appreciate that this was truly a global sport, where fans not only supported the players from their home countries, but also the players who inspired them with their skills, character, and sportsmanship.  And I appreciated that many of these players who toured most of the year together were also good friends, even as they were also fierce competitors with each other.  That kindred spirit would fuel my love for the sport even deeper.

So after many years working for large corporations both in the consumer retail and B2B software industries, I am starting down a new path inspired by my love for tennis.  I invite you to enjoy AD LOVE products, and to share your love of tennis with others who might also find joy in this wonderful game.

With love and gratitude, 

- Scott Hardy

Founder, AD LOVE